
The Innovators Dilemma
What You Will Learn
The Story of Koda and Its Famous Collapse
Toyota came into the market with a tiny sub compact car. From that they built up their range of products, including cameras and turcels. They were overtaken by every company in the emerging field such as dijet photography. The whole way along, every step away, there was good sound, reasonable logic from the management managements point of view.
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