This episode is part of the “Retention Club”, our series of episodes on Retention & Reengagement, co-produced with the team at Adikteev. 

Our guest today is Sharath Kowligi, Marketing Manager at DieNo Games, whose knack for blending user acquisition, product innovation, and ad monetization has shaped the success of over 50 games. With a career spanning Tactile Games to Gamehouse, Sharath's journey is a masterclass in navigating the ever-evolving landscape of mobile app growth and monetization.

Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/retention-monetization-sharath-kowligi/

KEY HIGHLIGHTS:
🧗🏻‍♂️ Retention is paramount for apps at any growth stage, often taking precedence over immediate monetization strategies.

📈 Effective user acquisition and retention strategies require a deep understanding of your audience and their engagement patterns.

↗️ Day zero engagement metrics are critical for gauging a game’s initial appeal and potential for long-term success.

💠 High-quality games distinguish themselves through unique features and strong user engagement from the outset.

⚖️ The challenges of game development are intensified by the need to balance multiple moving parts, including core loop, meta loop, and software stability.

✅ Creative alignment between ads and game content can significantly impact user retention and monetization.

🚦Early re-engagement and retargeting strategies are essential for maintaining user interest and extending lifecycle value.

🚀 The mobile gaming industry’s high-risk, high-reward nature demands continuous innovation and adaptation to thrive.

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