Channels with Peter Kafka cover image

Behind the scenes at Apple with journalist Tripp Mickle

Channels with Peter Kafka

00:00

What's the Next Apple Product?

Tim Cook bought Beats headphone company for three billion dollars. After the acquisition, he decided that Apple could become a services business in really meaningful way. He didn't have a steady hand when it came to culture and taste and sensibility. A lot of its features don't work. And still, within a year, they're at 20 millions.

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