2min chapter

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Qualitative and Quantitative Data

Software Social

CHAPTER

Is Your Customer Analysis a Stock Portfolio?

I'm kind of kicking myself. I thought you were talking about like analyzing thousands of customers Something you've only talked about very very briefly is your buy annual Customer analysis spreadsheet that you make. No one really knows what you're just kind of hand wavy some pivot tables. Totally agree But what exactly when you were talking quantitative I thought you Were talking about analyze thousands of customers and get them to sign up for a new product or service they don't know how to do. That's just one type of analysis that I do, right? And so then I can create marketing that speaks more to those use cases and pull in more of those customers.

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