anchor was building its own unique format. But when we introduced these new creative tools, the format started to sound more and more like a podcast. So creators and their listeners started asking us, well, you're just effectively allowing me to make a podcast. Why can't that podcast be listened to where my listeners are already listening to podcasts? And so that meant that we weren't letting people listen on other platforms. You had to listen to it on anchor. It immediately we immediately had product market fit because now we had this product.

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