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#374: Chip Conley — Building Empires, Tackling Cancer, and Surfing the Liminal

The Tim Ferriss Show

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From Motel to Music Mecca

This chapter tells the story of a hotel that transformed into a significant rock and roll destination after the unexpected visit of singer Brenda Lee. It explores innovative marketing strategies aimed at tour managers, highlighting the importance of identifying unrecognized customer needs to enhance the guest experience. The narrative also emphasizes the entrepreneurial journey, discussing calculated risk-taking and adaptability in creating a successful hotel venture.

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