3min chapter

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Episode 191: Fred Hoiberg, Coaching Insights from the NCAA and NBA

The Basketball Podcast

CHAPTER

What's One Thing You've Done From College to the NBA?

Wet veld: When i was coaching at college, i always kind of considered myself an nba guy. And when i got let go, i didn't sit around and hang my head and feel sorry for myself. I went out and spent a couple of days with steve kurr and goldenstate,. You know, y your competing, obviously, against the greatest minds in the world on a nightly basis. So you just tried to take as much from those guys yo had an opportunity to compete, gainst and apply it to your system. Wll, we're always learning from you, and we're so grateful.

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You ever had anybody come back and say, well, since you asked, traffic is tanked. You broke our sit like something awful has happened? And your like, o shoot. I didn't want to poke at that fire. A
Speaker 1
couple of times i have, and it definitely, like, brings the anxiety up. Everything's on fire. What are we supposed to do here? But i honestly view it as a potential opportunity to rescue the relationship. If the site is broken, and we think, eh, we click the wrong button in the google and no, we aren't getting any more traffic. Let's take a look at that. I want to figure out if this is something that we could quickly fix, something that'll take some time to fix, or ey turns out we're looking at the report for google paydads, but we stopped paydad six months ago, so of course the traffic's gone. Let's look at the right report and see how it's changed. So when a client does express like, oh, we hired you for this thing, but the thing's now on fire, that's an opportunity for me to help them with this problem. If i can't help them with it, i'm able them clear instructions and recommendations of what to do next. Talk to this person, mention you have this thing, ask them what you should do next. Or i've an opportunity to help them fix this project and win a better and a stronger relationship with them by showing up and helping them solve this. And the question that would often come up here is, are you charging for this? And oftentimes yes, i'll describe it to them, ok, we can see a problem here. We can see what the cause is. It's going tos some time to fix. This is what it will look like as a project. And we'll have a negotiation over it. But there's no reason that repeat project to fix a problem can't be a paid project. I think it's entirely in the realm of possibility. You just need to have those conversations with that client and say, ok, this is what we could take care of for free, and this is what will be a paid project. How would you like to move forward?

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