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Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned

Marketecture: Get Smart. Fast.

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Advertising in Uncertain Times

This chapter explores the downgrade of the advertising sector influenced by geopolitical tensions and economic uncertainty. It emphasizes the shifting dynamics of advertising budgets, the risks posed by tariffs, and the implications for various sectors, particularly the auto industry and pharmaceuticals. The conversation highlights the critical relationship between consumer spending and advertising trends amidst a backdrop of potential stagflation.

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