Exploring the difference between intrinsic and extrinsic motivation and the impact on creativity and success in the creator economy.
In 2021, Matt from Yes Theory, one of YouTube's biggest channels, revealed he was quitting the platform.
Despite being an internet celebrity, Matt's story is a common one—about someone who gave away too much of themselves to be liked by others, and now desperately trying to get themselves back. In this episode, Matt and I unpack this familiar dilemma, as well as covering topics like codependence, managing success, dealing with parasocial relationships, determining when vulnerability goes too far, and much more.