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Marketing School - Digital Marketing and Online Marketing Tips
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Analyzing Engagement Data on Threads vs. Twitter
This chapter discusses the process of analyzing engagement data on a social network platform called 'threads' and comparing it to Twitter. They recruited people to help collect data and found that threads had higher engagement in terms of average hearts per post and average comments per post compared to Twitter. They also mention the potential decrease in engagement over time as a social network becomes less popular, and discuss the future potential for monetization and its effect on reach.
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