How to Replace a Razor Blade Regularly

It started out with no subscription built in subscription. The benefit for us of being direct consumer was that we build these really valuable and direct relationships with customers. And so we have had probably about three million customer contacts into our contact centers since we launched across the world. But what is the recommended regularity of use before you replace a razor blade? Because I always wanted to know. You've nailed that insight, Rory. That is exactly what happens. It's why the last ones eat out is because the price of these things is typically so high.