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Episode 31: Evolution of retail marketing with Andy Murray

Kantar Retail Sound Bites

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The Importance of Being Relevant

When I was at an ask as the chief customer officer, I rarely had agency partners walk into me and say, Andy, what's the biggest problem you're trying to solve? And so that's really why I created big quest is to get people thinking about that more. "I just feel like there's more to write yet," he says of writing a book.

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