How to Structure a Deal With a Creator

I think creators in media companies have been oil and water for a little bit. A lot of creators have incredible pull with with their audiences more so than institutional brands. It's just individuals have a far closer relationship. And I'd say too that on the brand side, they they want exactly what you said. They also want to be on the ground floor on whether it's the creator, it's a meme, they want to know about it before it goes big,.