How to Launch a New Product

When we did Google News, I remember we really wanted to launch in the first part of the week. It's something we learned early on that it's better to launch a product sometime between Monday and Wednesday than it is later in the week. The team got locked in an hour-long argument about which one was more important. And it turned out it was really the right thing to do, just get the product out there and then have the users tell us where it was most important for us to spend our time.