Being Well with Forrest Hanson and Dr. Rick Hanson cover image

Optimism and Influence with Dr. Tali Sharot

Being Well with Forrest Hanson and Dr. Rick Hanson

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Strategies for Influencing Behavior Change on Climate Change

The chapter explores tactics to encourage action on reducing human-caused global climate change, particularly focusing on CO2 emissions. It discusses challenges in motivating individuals and policymakers, such as distant impacts, framing sacrifices for future generations, and the ineffective doomsday scenario approach. The importance of emphasizing immediate benefits, promoting positive scenarios, and understanding biases like the optimism bias in decision-making and behavior change is highlighted.

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