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🥸 “Bigger than iPhone” — Apple’s next big thing. Sephora’s anti-influencer. Goldman’s worst day.

The Best One Yet

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How Is the First Ever Influencer Makeup Deal Going?

Two years ago, Sephora launched a makeup brand with the world's biggest TikTok influencer. The new business model they hatched together was called item beauty. How is the first ever influencer makeup deal going? We don't have the numbers but we've said before that price is a signal.

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