#360: Understanding Loyalty in Europe - The European Loyalty White Paper
Let's Talk Loyalty
00:00
The Relationship Between Membership and Emotional Connection
Almost one in three will directly correlate. I am a member of a program to I spend more with that brand, which is particularly helpful. And again, it's the Danish who are kind of down at the bottom saying maybe not for me. So actually you can see quite simply within the white paper where you sit and actually where you track versus other markets.
Play episode from 30:43
Transcript
