
Tero Isokauppila: Amazon's #1 Coffee Seller Shares His Secrets
Capitalism.com with Ryan Daniel Moran
Creating Uniqueness in Product Lines
The speaker discusses the concept of the blue ocean strategy and gives examples of how they apply it to create uniqueness in their product lines. They also share their own company's application of the strategy by combining coffee and mushrooms to create a healthier and tastier coffee.
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