Monetizing Tragedy (Selling in a Crisis Part 9)
Make Money as a Life Coach®
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How to Monetize a Fear-Based Marketing Strategy
"I think we have a greater desire to avoid pain than gain pleasure. So it's not that it's fear-based marketing," he says. "It's marketing to the demand that people have, people want to avoid pain." If your client would describe something as a pain problem, then you have to sell to them and give them the solution to what they're seeking'
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