Tactic Number Two, Be Prescient

Apple CEO Steve jobbs was prescent. He didn't study groups anda consumer studies on what products apple should do. Instead he asked himself, where do i think our people, our customers need? And then he offered that to people. That's very different from a lot of tec companies who basically say, oh, we've got some great technology,. Now let's figure out how we can build a product around ita on the great technology.