S3 E4: Paid Ads MasterClass and Retention Team Building
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How to Make an Offer for a Brand
If you're selling something that's like $25, do everything that you can to bundle it. You should have a spreadsheet where you're planning this contribution margin and gross margin. And often I worry that people focus so hard on the average order value they don't really understand what you're left with at the end of the day. If you're not trying to increase your revenue, if you're ever adding to their average price rate than they're increasing their profit margins more quickly, then things are going to go wrong.
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