Generational Attitudes towards Money

Millie Arora and her colleagues at ReD Associates defy the norm of strategy consultants. They strive to uncover how human behavior influences the decisions leaders make and employ the social sciences to help businesses see their clients, their opportunities, and the world more clearly. Millie brings us on a journey into her work in “fast and slow money,” how different generations approach financial decisions, and how social scientists help companies and people when tackling difficult decisions.   Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house