Elevating Brand through Targeted Distribution Strategy

Gucci was once a symbol of red-carpet luxury, but its brand, along with its sales numbers, is faltering. This Tuesday, Gucci’s parent company Kering reported its latest earnings: Gucci’s comparable revenue dropped by 18% in the first quarter this year. Kering also warned that recurring operating income will continue to plummet in the first six months of this year.

On today’s Big Take podcast, Bloomberg’s Angelina Rascouet and Sara Forden talk about what went wrong at the house of Gucci, and how its billionaire owner family, the Pinaults, plan to rescue it.

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