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Nintendo's Origins
Acquired
The New Yamauchi - The New Nintendo
In 1959, the Walt Disney Company is looking to enter Japan. The way that they want to enter Japan is with playing cards. So Nintendo licenses Walt Disney characters and puts them on playing cards for kids in Japan. Also given what Nintendo's business is, we just spent 20 minutes describing Disney's like, oh yeah, these are the guys we're going to work with in Japan.
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