I'm planning on creating basically daily TikTok or vertical video content. It's going to be people playing the game and also a lot of competition type content. So that's like the organic content I'm creating. Now bringing in the creator piece of this, I'm talking to a few big time creators and I'm trying to decide if it makes sense to work with them. "If you don't care about the size, there's a big enough business here," he says. 'You could go sell it to schools or something'

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