Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet.
I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various geographies and verticals. Lina asks me about my background in mobile ad tech and my path from journalist to VP of Insights at Singular, plus my philosophy on app growth and user acquisition.
Key topics include the effectiveness of various ad networks like Google Ads, Meta, TikTok, and ironSource, the surprising success of smaller networks like Moloco, the potential of Apple Search Ads, and the strategic use of artificial intelligence in marketing.
We also talk about future innovations in the mobile industry, including multiple app stores and ads personalized through generative AI. See a full transcript on SplitMetrics' website:https://splitmetrics.com/blog/category/app-growth-series/
00:00 Welcome to a Special Crossover Episode!
00:43 Introducing John Koetsier
03:58 Unveiling the ROI Index: A Deep Dive into Mobile Ad Networks
05:21 The Golden Six: Top Ad Networks Uncovered
08:40 Exploring Apple's Search Ads Performance
15:08 Reddit's Unique Position in the Ad Space
19:10 Exploring AI's Impact and Future in Tech
21:15 The Evolution of Advertising with AI
24:49 Emerging Technologies and Innovations in the Industry
28:47 Insights from the ROI Index Report
30:55 Advice for Small and Growing Mobile Businesses
36:09 Concluding Thoughts and Future Sessions
