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163: Start a Timer, Make a Decision
Cortex
Facebook's Master Brand Strategy
Facebook and Instagram are very strong brands. If they were to apply that brand or even replace it, if it became Facebook images, for example, I would worry that they would lose a lot of customers in the process. So there are situations where your master brand is a problem or toxic in a certain market. That would be a time that you may want to keep a separate brand and a separate strong brand. But I would tell you that is so rare. And what's more often the case is that people don't even know about them.
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