How Leaders Lead with David Novak cover image

#201: Constance Schwartz-Morini, Co-founder and CEO of SMAC Entertainment — Speak your mind

How Leaders Lead with David Novak

00:00

Wear by Aaron Andrews: The Impact of Celebrity Endorsement

This chapter discusses the launch of Aaron Andrews' clothing line, Wear, during the pandemic and the surprising endorsement from Taylor Swift that significantly boosted their brand. It explores the 'Taylor effect' on merchandise sales and highlights the challenges and importance of resilience and teamwork in leadership roles. Additionally, personal reflections on growth, family support, and the need for greater recognition of women's contributions in sports are emphasized.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app