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20min chapter
#201: Constance Schwartz-Morini, Co-founder and CEO of SMAC Entertainment — Speak your mind
How Leaders Lead with David Novak
Wear by Aaron Andrews: The Impact of Celebrity Endorsement
This chapter discusses the launch of Aaron Andrews' clothing line, Wear, during the pandemic and the surprising endorsement from Taylor Swift that significantly boosted their brand. It explores the 'Taylor effect' on merchandise sales and highlights the challenges and importance of resilience and teamwork in leadership roles. Additionally, personal reflections on growth, family support, and the need for greater recognition of women's contributions in sports are emphasized.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode