3min chapter

Motivation with Brendon Burchard cover image

Persuasion Mastery

Motivation with Brendon Burchard

CHAPTER

How to Overcome Metaphor Objections When Selling Something

"There's got to be a function or feature of everything they're selling that is something that they want," he says. "You have to sell the feature as hard as you sell any other benefits of the overall product, right? Every little feature, you're selling it with a benefit and the overall product,. But the features are the things that's the reason you buy it."

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