How product ideas are sourced

In this episode of the Digital Health Heavyweights podcast, Norm Volsky interviews Brad Kreick, CEO of Access Hope, discussing his journey in healthcare, the evolution of cancer care, and the innovative solutions AccessHope provides to bridge the gap between cutting-edge oncology and local treatment. Brad shares insights from his extensive experience in healthcare management, consulting, and investment, highlighting the importance of collaboration between treating oncologists and specialized cancer experts. The conversation also touches on the future of digital health, the impact of AI, and the personal stories that drive the mission of AccessHope.

Takeaways

💡 Brad Kreick's journey into healthcare stemmed from a desire to be a doctor.
🏥 Healthcare is a dynamic industry, constantly evolving yet facing persistent challenges.
🎯 AccessHope aims to bridge the knowledge gap in cancer care between local oncologists and specialized experts.
🤝 Collaboration between treating oncologists and AccessHope's specialists leads to improved patient outcomes.
📈 The company is on track to achieve profitability while continuing to grow and expand its services.
👥 Brad emphasizes the importance of building a strong team to drive the mission of AccessHope.
🧬 The cancer care landscape is rapidly changing, with advancements in precision oncology and genetic testing.
💼 AccessHope's model integrates into employer benefit plans, enhancing patient access to specialized care.
🤖 The future of digital health will see consolidation and the impact of AI on operational efficiency.
🌿 Personal well-being and healthy living are crucial for leaders in high-stress environments.

Chapters

00:00 Introduction to AccessHope and Brad Kreick
01:33 Brad's Journey into Healthcare
04:11 Experience at Apria and Perspective on Healthcare
06:39 Consulting Career at BRK Ventures
08:01 Notable Client Experiences and Lessons Learned
12:01 Insights on Private Equity Deals
13:51 Transition to Access Hope
16:53 Achievements at Access Hope
20:14 Understanding Access Hope's Mission
24:52 Collaboration with Employers and Health Plans
26:18 Collaboration in Oncology Care
28:23 Clinical Outcomes and Effectiveness
31:52 Future Directions for Access Hope
34:43 Product Development and Customer Engagement
36:59 Market Trends and the Role of AI
40:34 Innovation and Evolution in Digital Health
42:47 Patient Stories and Impact
46:32 Cost Management in Cancer Care
49:08 Personal Well-being and Healthy Living

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