5min chapter

The Method cover image

Whatnot CEO Grant LaFontaine talks Growth Marketing Success

The Method

CHAPTER

How to Build a Successful Startup

Grant: In the early days of whatnot it was my co-founder logan building everything Us collaborating on product and me running go to market. It's literally a yc startup version Yeah, so What's what's true today is that go to market and products are highly interesting Now we do have two We do have two different we have different people So if you look at All but one of our teams we do actually have one team that is truly full stack That's our biggest it's in our biggest category um And Most of those teams like this is they are collectibles team or our fashion team You know our fashion team is sales and marketing Um, and they're responsible for going to

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