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Why Beauty is Deeply Implicit Throughout Stoicism | Stoicon

Dr. John Vervaeke

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Bullshitting and the Disconnect between Appearances and Reality

This chapter explores the concept of bullshitting and its relationship to advertising and self-deception. It discusses how advertisers use enticing stimuli to manipulate perceptions of their products, and how self-deception and bullshitting reinforce each other. The chapter also delves into the disconnect between appearances and reality, highlighting the impact of historical events and the need to tame and control appearances in the modern era.

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