Designing blueprints for behavior change with Ruth Schmidt
The Decision Corner
00:00
Innovation Is the Thing That We Should Promote, Right?
In a previous role, i had a supevisor who at one point said, all right, everybody in my unit gets, like, five % of their time that they can work on innovation projects. And the message was very clear, right? It's like, whatever innovating you're planning to do, don't expect that that's going to displace anything that we already do. That was such a telling view on innovation, right? There was no conceptual traction between what we're innovating and why we'm innovating, and actually what business we're in. Arit: In many cases across industries, where yet, this tension between what it is that we want and what
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