S21E2 - Remodeling marketing
unbillable hours - a podcast about better professional services marketing
00:00
How to Influence the Marketing Vision
The first thing I would say is the whole thing is needed, but first of all, you need to know your audience. Unstakeholder management is not a one and done thing. It's more of a, you're trying to solve questions. And this is where marketing's vision comes into play connecting with the ideal state that we were talking about or aligning with what the business wants and needs.
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