The Importance of Consistency in Omni Channel Communications

Sembiotics defines Omni Channel as the use of mini channels, both online and offline. The goal is to adapt and customize how we're communicating with our audience based on how they've already engaged in order to progress them down through that learning journey. So for us, the key to effective Omni Channel is using data and personalized insights to educate with the right data at the right time, at the right place to the right audience.