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Ep. 143, The 8 Immutable Laws Of Email Marketing, With John Grimshaw.

The Smart Marketer Podcast

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Immutable Email Marketing Laws

There is an ideal way to structure the links in your email to maximize the likelihood that someone clicks. An early link ensures that your engaged audience doesn't have to dig around to get what they want. A dash of scarcity at the end can tip people over the edge when their inertia has kept them from going forward. Lean on the benefits of buying the product, reading the content, or taking whatever action it is you want them to take.

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