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Advice Line with Lara Merriken of LÄRABAR

How I Built This with Guy Raz

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Innovating Caffeine: The Story Behind Max Caffeine Gum

This chapter features the founder of a caffeine-based product line sharing the inspiration and evolution of his innovative caffeine gum and mints. The discussion explores market positioning, challenges in retail spaces, and the importance of clear communication in distinguishing the product. Insights on adapting marketing strategies and reaching diverse consumer audiences provide a roadmap for entrepreneurial success.

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