S2 E11: How The Big 4 Are Performing / Kevin O’Leary’s Blame Game / Twitter’s Tensions
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Running Twitter Ads
Twitter's ad sales have done so poorly that they're trying to encourage direct response advertisers to get on Twitter. CPMs have gone down so much that, you know, direct response advertisers are finding a little bit of success there. My hunch is that there's been some development around like the pixel and around how good the engine is to serve ads. Pinterest has always spent exactly $100 until now where they will spend a penny more or less.
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