The Importance of Individuality in Beauty

There's all these niches now that you could play too but weirdly Jess and I have been talking about this on the podcast for a while. As much as we all have these options we see the beauty industry sort of splitting into these two aesthetics lately. Why do you think that's happening with all these options and individuality? Yeah I think that just people naturally go to one extreme or the other. "I'm trying to do with flesh is kind of be the easy comfortable makeup but have it be with style so it isn't just like painting myself in a corner"