2Bobs—with David C. Baker and Blair Enns cover image

The Power of a Metaphor

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Intro

This chapter delves into how metaphors shape communication and branding, underscoring their role in distinguishing experts in various fields. The hosts share entertaining examples of effective and ineffective metaphors, showcasing their ability to offer unique insights.

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