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Building a Quality Email List -- Emily McGuire // AWeber
MarTech Podcast ™ // Marketing + Technology = Business Growth
How to Figure Out the Right Mix for Your Business
If people are not excited about receiving that message, they're going to mark you as spam. That can affect your sender reputation, which impacts your ability to end up in the inbox. Are you allowed to email someone who has not expressly given your email on a one to one basis? Yes, that's fine. Doing it at scale is not. So how do you figure out what the right mix is for you and your business?
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