The Source and the Value of Your Lifetime Value

Every time you add one more dimension to either the front or the back of your lifetime value yc, it outrageously increases both the profitability and what you can afford to expend and invest. When you take this concept to a very, very analytical and very, very deeper level, you will find that different sources, meaning rent kinds of origins, advertising, trade shows, referls, are worth more or less than one another. So they're not all equal. Certain certain media, certain trade shows, certain industries, may be worth five times what another source is. This is a very import ant and a very powerful distinction. I ran a company one time where we had two different aag