Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Cinematic Creativity in Children's Vegetable Advertising
This chapter explores an innovative advertising strategy for vegetables targeted at children, using cinematic techniques reminiscent of action films. The discussion emphasizes the need to connect with children's interests through humor and playful concepts, moving away from traditional health-focused messaging.
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