Cake: A Cold Brand

I think one of the things that got me into entrepreneurship is having the ability and the space to be able to tinker and work on things that were interesting to me. And I also think about, you know, the life cycle of a founder and CEO. How do we help founders and CEOs become stronger and build long term founder led companies? We've seen some of these challenges come up over and over again. Having early investors who can, who have a regimented and clear halfway for you to take in addressing some ofThese challenges early is really beneficial for founders. Those are the sorts of real boots on the ground things that I think will make cake a cold brand as well as a few