4 things you'll learn in this episode:
- How Mike writes cold emails.
- What to do before sending emails
- The mindset behind writing emails.
- The framework for cold emails.
Mike Wander is a former Account Executive at Lavender.
Despite describing himself as a mediocre salesperson and an average email writer, his results tell a different story.
Mike's results:
- In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails.
- His email open rate stands at 65.3%.
- He has a 45.8% reply rate on cold emails.
Connect with Mike: https://www.linkedin.com/in/mikewander/
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📬 For more prospecting and sales development tips, join 3,811 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
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Timestamps:
(0:00) The average email sales writer
(1:07) Booking 87 meetings in his first 3 months.
(2:53) Building your account list
(9:22) How to create your Point of View
(13:58) Effective triggers to use in your outreach.
(15:34) Insights into executives inboxes
(19:12) Crafting effective Subject lines
(20:26) Overcoming the Mental Spam filter
(22:32) Tying your triggers to challenges and how you can help.
(25:16) The balance between creativity and following Mike's process.
(26:47) Other cold emails frameworks
(28:00) How to leverage your research in your outreach
(29:24) Tips to improve your cold email reply rate.
(30:20) The most common mistake in cold emailing.
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