How to Be a Successful Demand-Gen Leader

Benjia: It's not just tactics that need to be changed, but an internal transformation. Demand Jen in quotes is all of those other departments who can't row the boat with them due to org design and goal structures. Benjia: What I found most effective is us talking about our weaknesses first and while doing that, highlighting the strengths of other teams. The big breakdown happens in large companies where the org design is complex and lacks clear leadership pointing to well-designed goals and strategy.