5min chapter

The Undefeated Marketing Podcast cover image

Jay Abraham Reveals His Profit Explosion Formula

The Undefeated Marketing Podcast

CHAPTER

Strategy of Preeminence

I traded half a million dollars to the owner in exchange for my services. I spent a week picking the minds of everybody in the management executive sector. And i took a thousand pages of notes and distilled it down into what i then called the strategy of preeminence. To achieve that, there are certain requisites. First is, you have to have a positioning that is different than the maddening crowd. You have to understand their goals, their hopes, their dreams,. What their reality is. If you're going to be the most trusted adviser, you've been able to put into words feelings, thoughts, goals, aspirations, a fears that people are trying to get away from or

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