#180: Media Mix Modeling - Does It Deserve at Least a Third of Our Love?
The Analytics Power Hour
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Observe Point
Timothy Stanley: It's sort of a sort of starts really simple rigt. Any other variables outside of market, wo spend, we might need to control for and ever for any company or business,. that can really get woolly. And i think that's a lot of times what holds people up is they that part is just real hard to build comfort level of any kind within because it's sort of like, half an answer would be be better than no answer.
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