4min chapter

The Renegade Lawyer Podcast cover image

Ben and Dan Kennedy talk trust based marketing for lawyers

The Renegade Lawyer Podcast

CHAPTER

How to Balance Authority and Credibility in Your Resume

"We try to teach pay open up your life a little bit tell your individual unique story and you may be surprised to learn down that many lawyers are actually shy about telling that side the family how they got to be there" "People trust people for irrational reasons we might consider wrong headed reasons or even hazardous reasons but it's very important to understand what those reasons are," she says. 'The public is not looking for the person with the longest alphabet soup after their name or the most number of frame certificates on the wall'

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