The Gray Area with Sean Illing cover image

Ben Thompson on how to make it in media in 2016

The Gray Area with Sean Illing

00:00

I Think the Brand Matters More Than Ever

podcast is not like viral, it requires a commitment to sit down and listen. But what's the fip of people really carrying and paying attention? Well, now you drop in a native ad or that person who care about that writer are loyal to them. Use the text to build an audience, but then monetize your show through other means. And i think that we have underestimated how loyal a lot of readers who are coming in from social networks are.

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